Job Description

Paid Search Specialist Job Description

About Us:

Captivate Search marketing isn’t a large agency where you’ll be just another cog in the machine. We are a small agency that is experiencing rapid growth and we are looking for a Contract-to-Hire Paid Media Specialist to join our team.

About You:

Captivate Search Marketing is looking the next member of our rock star team! The ideal candidate will have an entrepreneurial spirit, be an independent worker who enjoys contributing to a team, have a passion for the search marketing industry, and a drive to stay on top of current trends.

We are looking for an experienced Paid Media Specialist to assist in the execution of Google Ads campaigns and other digital marketing/SEO activities for our clients. You will be responsible for managing PPC activities such as: keyword research, best practices Google/Bing Ads account setup and/or optimization, writing creative/conversion-oriented ad copy, and daily keyword/bid management of client campaigns.

Paid Search Specialist Job Responsibilities

Design, Execute, and Maintain ROI-Focused Pay Per Click/Display campaigns

Conduct Thorough Keyword Analysis

Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.

Write compelling Ad copy with a focus on driving conversions

Optimize existing PPC campaigns for new clients

Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance

Compile monthly PPC Reports for our clients with personal comments and analysis of campaign performance

Recommend and consult clients and marketing team any new content or landing pages that should be created in order to promote higher campaign performance

Set up Conversion Tracking & Retargeting Pixels

Conduct in-depth competitive analysis within our clients’ locations and industries

Research to stay on top of the latest trends in PPC advertising

Required Paid Search Specialist Skills & Experience

Self Starter, Self Motivated Work Ethic

Critical, Forward Thinker

Must have a 4 year degree in English, Communication, Marketing or related field

A minimum of 3 years of hands on Paid Media experience in an agency setting

Google Ads Certified

Google Analytics Certified

Excellent written and verbal communications skills

Strong creative writing skills

Proficiency in Google Docs, Word, Excel, and PowerPoint

Highly organized and must be able to multi-task, handling several tasks/projects at one time

To be considered for this position apply via email, send your cover letter, resume, and salary expectations to info@captivateseo.com. The subject line of the email should read “Paid Search Rockstar”

You must include salary expectations to be considered for the position.

Benefits & Perks

Guaranteed 401(k)
Contributions

Flexible
PTO

Paid Family
Leave

Paid Birthdays
Off

Disability
Insurance

Telehealth
Program

Work From
Anywhere

Transparent
Leadership

Career Growth
Opportunities

Commuter
Benefits

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